Senior Partner Marketing Expert – Performance Marketing Specialist – Tech Integrations Specialist – Partner Marketing Expert

About Me

Client Services | Mar-tech Professional

Senior partner marketing professional

I'm a NYC based partner marketing expert with a strong technical background and over 15 years experience delivering partner marketing campaigns and digital products from inception to delivery.

I'm used to wearing multiple hats and enjoy working directly with internal stakeholders and external (agency, ad tech) partners in client facing roles as well as managing technical operations.

I enjoy operating autonomously across multi-disciplinary teams and partners in different time zones across the globe.

Tech Stack

PHP 90%

MYSQL 82%

Javascript ( React , React Native ) 77%

HTML 85%

Spoken Languages

English 100%

Spanish 90%

Portuguese 70%

Recommendations

If someone asked me to describe, the ideal coworker, or leader.... I would be describing Rafael , the definition of professionalism, class, and good character. I have always been impressed with his ability to manage multiple responsibilities, going above and beyond, with absolute confidence and optimism at all times. Rafael would be a true asset for any position, team or organization

Philamena Dougherty

Iona College

I've known Rafael Hernandez for quite a number of years. We worked together at Zeta Global where he helped to launch the firms international performance marketing business in LATAM. His drive and professionalism speaks to his many years in the adTech and performance marketing industry. Raf's knowledge, ethics and hard work spells success for any business he is associated with.

Sue Lee

SpireVision

Mr. Hernandez is one of the most committed, hard-working, serious and dependable co-workers I've ever had in my entire career. He is a very skilled marketing manager and also very experienced in sales, increasing the company's revenue every month. I feel very blessed for meeting Mr. Hernandez and I look forward to keep working with him in the future.

Valentin Peralta

Zeta Interactive

Rafael is an expert at what he does. I started my marketing journey with him, and he helped me understand the industries internal process. His work ethics are pristine, and he is easily adjustable to any given situation.

Jennea Romo

250Media

Fun Facts

6

People I Manage

200

Active Partners

3

Continents

10

Verticals / Industries

Experience

2015 - Present

Director Of Business Operations

Led growth projects and initiatives while managing the full end-to-end operations process for key strategic technical and business functions for DGMAX Interactive an international ad network. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 50 𝐩𝐞𝐫𝐜𝐞𝐧𝐭 by hiring, training and coaching engineers and account managers while crafting and implementing continuous process optimizations using agile methodologies for ad operations. 𝐐𝐮𝐚𝐝𝐫𝐮𝐩𝐥𝐞𝐝 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 by developing vertical specific 𝐠𝐫𝐨𝐰𝐭𝐡 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 in different niche verticals (fin-tech , market research, streaming) for international audiences that drove customer acquisition and monetization through API integrations. 𝐃𝐞𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐢𝐬𝐬𝐮𝐞𝐬 𝐛𝐲 80% by streamlining the full integration of third party integrations for digital products and back-end attribution systems and work closely with stakeholders across the growth and engineering teams to test and maintain new and legacy systems.

2012 - 2014

Director Of Strategic Partnerships

Oversaw all aspects of ad network operations, creative and technical elements of marketing initiatives including lander creation/development, compliance staging and brand protection. Lead UX/UI design teams in build out of customized data distribution platform that interfaced with 3rd party lead buyers systems. Leveraged both in-house and network traffic reach in order to grow and develop new brands in several verticals. Strong focus on maintaining and growing client relationships for advertisers, publishers and lead buyers.

2009 - 2012

Partner Marketing Manager

Managed internal traffic distribution channels as well as our external agency partners . Lead new customer acquisition efforts in international markets. Provided business solutions to marketing partners while offering ideas for increasing revenue through unique marketing programs. Grow, and monitor our web traffic partners in order to increase traffic and revenue opportunities for Advertisers through performance marketing, relationship building and analytics. Actively consult with web traffic partners on an ongoing basis to help exceed their revenue objectives through recommendation and implementation of industry best practices.

2006 - 2009

Marketing Manager

Managed email deployment team in the successful delivery execution, and meticulous QA of email advertising campaigns. Facilitated cross-functional communication and workflow between internal teams, system administrators and programmers to execute projects accurately and on-time. Liaison with advertisers, agencies and partners to oversee proper implementation of campaigns. Maintain positive standing with internet service providers by monitoring campaign history and delivery reputation. Collaborate with System Administrators to monitor dedicated mail transfer agents. Ensure all new client records are receiving appropriate attribution pertaining to their vertical. Implement effective solutions for clients based on campaign statistics.

2000 - 2004

Bachelors Degree

Communications Major concentrated in Adverting

SKILLS

API's AND WEBSERVICES

I'm passionate about leveraging apis to create and power digital products for customers and business partners and enjoy integrating different marketing platforms using web services.

CUSTOMER OBSESSION

I'm committed to having a customer-first approach and understanding customers' goals and needs while using technology to deliver scalable solutions.

AGILE DEVELOPMENT

I use modern web development technologies (HTML, CSS, PHP, JavaScript, MySQL ) in order to incrementally create digital products that deliver value to our customers.

PROJECT MANAGEMENT

I have managed many projects throughout my career of different sizes from website development to api integrations connecting numerous CRMs .

PARTNER MARKETING

I have managed strategic alliances between both advertisers and merchants looking for exposure as well as publishers looking to monetize their traffic inventory.

ACCOUNT MANAGEMENT

Since client's trust us to be brand ambassadors on there behalf I have always worked closely with client services to ensure the best communication experience between them and our account managers.

LEAD GENERATION

I've created numerous prospect acquisition products across various verticals that help lead buyers uncover consumers in need of there products and services and deliver qualified leads in real time .

SALES

From identifying potential partnerships to forecasting future earnings I enjoy working closely with sales teams that initiate partner marketing efforts and fuel an organizations growth .

DEVOPS

I'm passionate about implementing open source technology stacks in order to create solutions for our marketing partners. I'm very familiar with writing SQL queries and launching cloud services via a command line .